About
Highly accomplished Staff-Principal Product Designer with a proven track record of leading design strategy and execution for cutting-edge AI, FinTech, and HealthTech products across diverse global markets including APAC, Europe, and the US. Expertise spans designing innovative zero-to-one systems, driving full-cycle UX from comprehensive research to successful product launches, and building and scaling high-performing design teams. Adept at leveraging deep product and design insights to advise founders and executives, mentor emerging talent, and achieve significant business growth and user engagement.
Work
Summary
Spearheaded product and design initiatives for AI platforms, driving significant revenue growth and team leadership.
Highlights
Led comprehensive product and design strategy for two AI platforms featuring unique LLM approaches, resulting in a 67% increase in Annual Recurring Revenue (ARR) from $1.5M (2023) to $2.5M (2024).
Managed a cross-functional product-engineering team, collaborating closely with Sales to define and execute Go-to-Market (GTM) strategies for Asia and US markets.
Pioneered and owned the end-to-end UX for an AI platform to build models, operating as a design lead from 2022-2023, serving enterprise customers.
Summary
Directed strategic initiatives and led a high-performing design team to enhance platform engagement and retention.
Highlights
Directed cross-functional strategy across Product Management, Engineering, Design, and Marketing, achieving a 90% platform retention rate.
Built and led a 6-person design team, implementing strategies that significantly drove engagement lift.
Summary
Enhanced mobile application user experience and contributed to design system development.
Highlights
Designed core UX for mobile applications, leading to an 18% increase in user retention.
Co-led mixed-method user research initiatives in collaboration with the Swiss design team, informing product improvements.
Took ownership of iOS and Android design systems, ensuring consistency and efficiency across platforms.
Summary
Established and led the company's first design team, delivering a new trading platform.
Highlights
Built and led FiinGroup's inaugural design team of 4 designers, establishing foundational design processes.
Solo-designed and brought a trading platform from concept to successful launch.
Summary
Managed 3D designs and enhanced gameplay for popular mobile titles.
Highlights
Owned 3D designs and managed game licenses for Asphalt 8 and Asphalt 9 in the Chinese market.
Improved gameplay in casual games, enhancing engagement by approximately 15% for millions of players globally.
Skills
Product Strategy & UX Architecture
Product Strategy, UX Architecture, Product Management, Design Leadership.
UX Research & Behavioral Analytics
User Experience Research, Behavioral Analytics, User Research, Data-Driven Design.
Scalable Design Systems
Design Systems, Scalability, UI/UX Standards, Component Libraries.
Prototyping & Iterative Design
Prototyping, Iterative Design, Wireframing, User Flows, Figma, Sketch.
Cross-functional Leadership
Cross-functional Collaboration, Team Leadership, Stakeholder Management, Strategic Planning.
Hiring & Mentoring Design Teams
Talent Acquisition, Mentorship, Team Building, Design Team Management, Career Development.